PROW Workshop
Product teams continue to get better at shipping faster, coding with AI, and hitting deadlines. But faster execution isn’t the same as building better products.
AI makes it easier to catch common product diseases, and simply being AI-native doesn’t guarantee meaningful business outcomes. What sets great teams apart is their ability to puzzle-solve through continuous experimentation, learning, and adaptation. Teams that develop this capability take greater ownership, solve the right problems, and deliver better business results.
Through hands-on exercises, you’ll learn how to level up your ability to make meaningful progress faster and spread a puzzle-solving mindset across your organization. You’ll be able to shift the conversation from “Build X by Q3” to “Solve why customers are churning after three months.”
Recognise how AI often worsens product diseases, and why using AI demands better clarity on direction.
Develop a puzzle-solving mindset that drives better business results.
Combine user research, experimentation and AI to solve harder problems faster.
Identify where AI accelerates progress, and where it only creates the illusion of progress.
Learn how to spread this puzzle-solving mindset across your organisation.
You’ll gain hands-on experience with running a Puzzle-Solving Week: a structured approach that combines user research with rapid AI prototyping in a daily cycle of interviewing, reflecting, and adapting. You’ll leave with practical techniques for using AI to solve harder problems faster while avoiding the AI product diseases that trap high-performing teams.
We start with the people in the room, then walk through how AI amplifies the product diseases teams already have, and why moving faster only pays off when the direction is clear.
In groups of five, you’ll design a week around a real puzzle: what you need to learn, which experiments come first, and how you’ll know you were wrong.
Run exploratory interviews on the spot to find the problem worth solving, rather than validating the solution you already had in mind.
Turn the interview insights into a working prototype with your vibe-coding tool of choice. Bring a tool you already use, or team up with someone in your group who has one.
Put the prototype in front of real people in the room and watch where your assumptions hold up and where they fall apart.
Close the loop: what you learned, what you’d change, and how to keep this cycle running once you’re back with your team.
This workshop is for the people who want to take on a more strategic role in how their product gets built. As AI use becomes commonplace, the skills that will set product builders apart are figuring out quickly which experiments to try first, and learning and adapting faster:
Author of Radical Product Thinking: The New Mindset for Innovating Smarter
A laptop.
A vibe-coding tool of your choice, already set up on that laptop.
No tool of your own? Pair up with someone in your group who has one.
The prototyping exercise assumes you’re already familiar with vibe coding — we won’t spend workshop time setting tools up. Post-its, pens and paper are provided.